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Wednesday, June 21, 2017

Market Analysis For Fast Food Chain Market in Cambodia, Laos, Myanmar and Vietnam




Market Analysis For Fast Food Chain Market in Cambodia, Laos, Myanmar and Vietnam


  1. 1. MARKET ANALYSIS FOR FAST FOOD CHAIN MARKET IN CAMBODIA, LAOS, MYANMAR AND VIETNAM September 2014 Contact Us ! Web: www.canvassco.com Email: contact@canvassco.com Phone: +662 627 3081 © Canvassco 2014 
  2. 2. Fast-food industry is developing it’s presence in the last marketing frontier in ASEAN which include Cambodia, Laos, Myanmar and Vietnam (CLMV) © Canvassco 2014 2
  3. 3. During the past 10 years, we have seen not only the global players made their entrance into CLMV market but also Asian’s fast food chain stores are now within the race to strive for first mover advantage © Canvassco 2014 3
  4. 4. CLMV markets are attractive as the hot-spots for fast-food chain stores to grow their market share for ASEAN market. To choose what most attractive market among CLMV we take the following factors into consideration; URBANISATION PURCHASING POWER MARKET GROWTH MARKET POTENTIAL LIFESTYLE AVAILABILITY OF RAW FOOD SUPPLY COMPETITION EASE OF DOING BUSINESS © Canvassco 2014 4
  5. 5. MARKET POTENTIAL Population © Canvassco 2014 5 Population of targeted age group for fast food restaurant is high for Vietnam and Myanmar >80+ 75-79 70-74 65-69 60-64 55-59 50-54 45-49 40-44 35-39 30-34 25-29 20-24 15-19 10-14 05-09 < 4 Cambodia Laos Myanmar Vietnam Population by Age Group Target Age Group (15 - 39) 15.1 mn 6.7 mn 53.2 mn 89.7 mn 6.5 MN 3.0 MN 23.3 MN 39.2 MN Source: World Bank and Canvassco Analysis
  6. 6. MARKET GROWTH 8.2 7.5 7 5.4 Estimated GDP Growth Rate (%) 7.8 8 7.7 7.6 7.5 7.7 7.5 7.3 7.5 7 7.5 7.2 7.3 7.3 5.6 5.7 5.8 5.9 6 © Canvassco 2014 6 CLMV market is expected to grow constantly Cambodia Laos Myanmar Vietnam 2013 2014 2015 2016 2017 2018 Source: IMF and Canvassco Analysis Total Foreign Direct Investment (USD Million) For Year 2013 8,900 2,621 269 1,345
  7. 7. PURCHASING POWER GDP Per Capita (For Year 2013) Current USD Vietnam - 1,911 Myanmar - 1,177 © Canvassco 2014 7 Among the CLMV market, Vietnam has the highest purchasing power Cambodia - 1,008 Laos - 1,646 Thailand GDP Per Capita was: - USD 5,779 in 2013 - USD 2,849 in 1995 - USD 1,933 in 1992 - USD 1,508 in 1990 - USD 1,122 in 1988 ! Today fast food industry in Thailand is worth about USD 700 million, if CLMV market follow similar trend to Thailand, their fast food market would be approximately within the range of USD 300 - 500 ! http://www.publicdomainpictures.net/view-image.php?image=13249&Source: World Bank, IMF, CP Thailand and Canvassco Analysis picture=coin-graph
  8. 8. URBANISATION The hotspot for retail and fast food store for Cambodia is Phnom Pehn, and Laos is still focused in the capital city, Ventiane. The urbanization of Vietnam is scattered from Ho chi Minh city to Hanoi(Captial); Haiphong, and Danang. For Myanmar; the economic cities are Rangoon and Mandalay. © Canvassco 2014 8 % of Urban Population
  9. 9. LIFESTYLE - LAOS Daily Purchased Meal Unit: Percentage © Canvassco 2014 9 Modernizing lifestyle is coming to LAOs No Purchase 2% Dinner 17% Lunch 55% Breakfast 26% Average Cost Per Meal Unit: Percentage >THB 120 THB 100 - 120 THB 80 - 100 THB 60 - 80 THB 40 - 60
  10. 10. LIFESTYLE - MYANMAR HOW OFTEN BURMESE PEOPLE GO EATING OUT? © Canvassco 2014 10 Only 17% of consumers are eating out everyday Eating out monthly Eating out 1 - 2 times a week Eating out everyday Eating out more than a month Never Source: CLMV Pulse Consumer Behaviour, Lifestyle & Attitude, Esaan Center for Business and Economic Research and Canvassco Analysis
  11. 11. LIFESTYLE - VIETNAM HOW OFTEN VIETNAMESE PEOPLE GO EATING OUT? © Canvassco 2014 11 40% of consumers are eating out everyday Eating out everyday Eating out weekly Eating out monthly Eating out more than a month Never Source: CLMV Pulse Consumer Behaviour, Lifestyle & Attitude, Esaan Center for Business and Economic Research and Canvassco Analysis
  12. 12. AVAILABILITY OF RAW FOOD SUPPLY © Canvassco 2014 12 Myanmar are Vietnam have the highest raw food supply among the four countries Cambodia (2014f) Laos (Est. 2010) Myanmar (2010 - 2011) Vietnam (2010) Poultry meat production (tons) 26,697 20,567 976,419 746,900 Pork meat production (tons) 120,942 39,720 569,434 3,217,900 Buffalo & Cattle meat production (tons) 80,752 68,063 227,869 370,800 Source: General Statistics Office of Vietnam, Department of Animal Production and Health Cambodia, Myanmar Livestock Federation, FAO and Canvassco Analysis
  13. 13. EASE OF DOING BUSINESS © Canvassco 2014 13 Currently, Vietnam leads other countries in terms of ease of doing business factor (99) ; followed by Cambodia (137) and Laos (159); leaving Myanmar the hardest place to do the business (182). ! This is due to the fact that Myanmar has just opened its door to business after facing political uncertainty for several decades. Ease of Doing Business Ranking 137th 159th 182th 99th
  14. 14. COMPETITION © Canvassco 2014 14 Vietnam has the highest number of competitors in the market Vietnam Cambodia Myanmar Laos VIETNAM Key players in Vietnam are 1) KFC (137 outlets) 2) Lotteria; the Korean brand(86 outlets) 3) Jollibee; the Filipino brand (39 outlets). ! CAMBODIA Key leaders are Lucky burger and KFC with the equal total number of outlets of 13 outlets each. The penetration from new investors are quite slow, a few players enter in the industry, Burger king with 3 outlets; Master Grill offering grilled chicken having total of four outlets, Pizza Company with ten outlets, and four outlets of BBQ Chicken a leading South Korean fast food chain. ! LAOS There is a silent movement of fast food chain store in Laos as only The Pizza Company entered Laos in 2012 with 1 outlet and another 1 outlet of Swensen in the year later. ! MYANMAR A first mover in Myanmar, Lotteria plans to open 24 more branches by the end of 2016 after it established its first store in early 2013. They partnered with “MYKO (Myanmar – Korea)” to serve as a master franchise in Korea. BBQ Chicken plans to open 10 fast food restaurants by the end of 2014 through a signed agreement with Myanmar Culinary Holdings Co., Ltd.
  15. 15. MARKET ATTRACTIVENESS © Canvassco 2014 15 Vietnam is the most attractive market for CLMV market entry Ranking score for CLMV market based on qualitative and quantitative information
  16. 16. Let’s us know if need consultation on market prioritisation project CONTACT US FOR MORE INFORMATION © Canvassco 2014 16 www.canvassco.com Tel. +662 627 3081 email: contact@canvassco.com

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