Online ad revenue in the US hit a high of $42 billion last year, jumping past the $40.1 billion generated by TV ads.
Internet advertising soaked up record revenues of $42.8 billion in 2013, the Interactive Advertising Bureau announced in a new report on Thursday.
A 17 percent increase over 2012's results, last year's number helped the online ad industry beat the $40.1 billion in sales seen by traditional TV advertising. That achievement marked a first for online ad sales. Mobile ads contributed to the growth in 2013 with $7.1 billion in revenues, a 110 percent jump from the $3.4 billion generated the previous year.
"The news that interactive has outperformed broadcast television should come as no surprise," IAB president and CEO Randall Rothenberg said in a statement. "It speaks to the power that digital screens have in reaching and engaging audiences. In that same vein, the staggering growth of mobile is clearly a direct response to how smaller digital screens play an integral role in consumers' lives throughout the day, as well as their critical importance to cross-screen experiences."
Who's spending all this money on online ads?
Retail businesses continued to make up the largest chunk of Internet ad spending, accounting for 21 percent of the total, according to the IAB. Financial services took second place at 13 percent, followed closely by the auto industry at 12 percent.
And how are companies spending the money from their online ad budgets?
Display-related ads took in $12.8 billion, or 30 percent of the year's total revenues, the IAB said. Digital video ads accounted for $2.8 billion, a 19 percent rise from 2012. And search revenues reached $18.4 billion in 2013, up 9 percent from the previous year.
Created independently by the New Media Group of PwC, IAB's Internet Advertising Revenue Report is based on survey data about online ad revenues from Web sites, online services, free email providers, and other businesses that sell Internet advertisements.
Study: Men in Singapore spend more shopping online than women
by Deborah Wee
07 May 2014 10:01 AM | Updated 11:50 AM
A file photo of a student trying out a laptop computer on display at a shop in Singapore (Photo: AFP / Roslan Rahman)
Male shoppers in Singapore spend more online than their female counterparts, a survey showed.
The poll was done by Japan’s largest online shopping site, Rakuten, which established Rakuten Singapore. It surveyed 250 men and 250 women between the ages of 18 and 50 in Singapore.
Men interviewed spent an average of $140 each month on online shopping, 40 per cent more than the $100 spent monthly by women.
However, when it came to offline shopping, men spent just 2.5 per cent more than women each month.
Men were most likely to spend money on consumer electronics, gourmet food and fashion items.
For women, they were most likely to splurge on beauty and fashion products, kitchenware and groceries.
While half of all men surveyed said they felt embarrassed buying lingerie, sanitary pads, female toiletries and cosmetics for women at shops offline, 60 per cent of the men no longer felt embarrassed when they bought such items online.
HOW MUCH THEY SPEND
Those who were polled spend a monthly average of $180 and five hours shopping online, but most were afraid to tell their partners the truth about their shopping habits.
Slightly more than half turned to online shopping to hide their buys from their partners, and 88 per cent lied that their purchase was cheaper than its actual price.
Mothers were also 12 per cent likelier to receive a gift on Mother’s Day than fathers on Father’s Day, with 61 per cent of mothers receiving gifts.
Daughters (63 per cent) were likelier than sons (59 per cent) to buy a Mother’s Day gift, although sons spent 25 per cent more on the gift on average.
The survey also revealed differences between men and women when it came to opinion on personal style. Men were more confident about the way they dressed (20 per cent) compared to the women (12 per cent).
Rakuten, a new player in the Singapore online shopping market, conducted the survey to better understand Singapore consumers and their shopping habits.
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