Grow your Online Business with DoubleClick for Publishers
As an AdSense publisher, you know that the ad revenue you’re earning from your site is important to maintaining and growing your online business. In addition to AdSense, are you also using other ad networks on your pages or selling some of your ad space directly to specific
advertisers?
advertisers?
If so, you may have found that it can be time-consuming to determine and manage when and where your ads should show, in order for you to earn the most money possible. And if an advertiser has very specific requirements for their campaigns — such as only appearing during a certain time of day or only to users located in a certain country — it can be challenging to fulfill these types of requests.
That’s where an ad server like DoubleClick for Publishers (DFP) Small Business can help. An ad server helps you deliver ads to your pages, allowing you to manage ads from AdSense, multiple ad networks, and directly sold ads.
DoubleClick for Publishers (DFP) Small Business is a free hosted ad serving solution that helps you manage your growing online advertising business. It has simple interface, workflow and inventory management systems make it easy to get up and running quickly. It also has sophisticated feature set that grows and evolves with your business including robust forecasting, reporting and targeting capabilities. In addition to this, you can connect dynamically to a large pool of advertisers through Google AdSense and other ad networks.
Features and Benefits
DFP Small Business offers a complete ad serving toolkit for growing publishers including streamlined trafficking, advanced forecasting and reporting, and integrated revenue optimization. Browse the detailed feature list below to learn more.
Ad trafficking and delivery controls when, where, and to whom, your ads appear. Use flexible delivery controls to deliver ads how you and your advertisers want to see them.
Inventory management
Define inventory at granular levels to match how you sell your site’s ad inventory. Flexible inventory set-up and targeting expand your array of sales opportunities.
Define inventory at granular levels to match how you sell your site’s ad inventory. Flexible inventory set-up and targeting expand your array of sales opportunities.
Revenue optimization
Enable real-time competition between Google AdSense, third-party ad networks, and other non-guaranteed advertisers for any inventory on your website. DFP Small Business will optimize your revenue by automatically selecting the highest paying ad.
Enable real-time competition between Google AdSense, third-party ad networks, and other non-guaranteed advertisers for any inventory on your website. DFP Small Business will optimize your revenue by automatically selecting the highest paying ad.
Inventory forecasting
Easily confirm the ad inventory you have available to sell with inventory forecasting. Avoid overbooking and underselling.
Easily confirm the ad inventory you have available to sell with inventory forecasting. Avoid overbooking and underselling.
Reporting
Fast, flexible and robust reporting allows you to optimize campaign delivery and uncover new opportunities.
Fast, flexible and robust reporting allows you to optimize campaign delivery and uncover new opportunities.
Intuitive user interface
Decrease training time and trafficking steps with an easy-to-use user interface.
Decrease training time and trafficking steps with an easy-to-use user interface.
Mobile support
Fully integrated mobile ad trafficking, inventory management, forecasting, reporting and ad delivery.
Fully integrated mobile ad trafficking, inventory management, forecasting, reporting and ad delivery.
Significant cost savings
Pay no ad serving, hosting, maintenance, or bandwidth costs.
Pay no ad serving, hosting, maintenance, or bandwidth costs.
Powered by Google
Ad serving powered by Google’s fast and reliable infrastructure. Seamless access to Google’s suite of ad serving solutions and a modern API to meet your needs as you grow.
Ad serving powered by Google’s fast and reliable infrastructure. Seamless access to Google’s suite of ad serving solutions and a modern API to meet your needs as you grow.
Watch an introductory video below to learn more:
If you’ve started using multiple ad networks or have started receiving requests from advertisers to place their ads on your site directly, DFP Small Business is a great solution.
Sign up for a free account – www.google.com/dfp/info/sb/index.html
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